According to a new study by Scarborough Research, working moms have above-average cell phone bills, and are 42% more likely than the average cellular user to download content to their phone. Since many are the decision-makers on purchases for their households, mobile appears to be a high-potential platform that marketers need to consider in their plans to reach them.
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October 16th, 2009Working Moms join teens in the world of mobile |
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