The big guys are all doing mobile. You should too.

Colorado Rockies

The Colorado Rockies have integrated a new in-game texting service to entertain fans and potentially to collect mobile phone numbers for customer relationship marketing.  “The real win is taking that database and using it to sell tickets.”

Heineken

Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.  “We use mobile technology for consumer promotions because it’s the fastest and simplest way for consumers to opt-in and participate,” she said. “It’s very non-intrusive.”

Adenyo

Adenyo recently launched a text-to-win contest for viewers of the 2010 MuchMusic Video Awards, and as a result saw extraordinary response to the promotion.  Nearly 10% of 1,000,000+ viewers participated in the mobile trivia contest, adding to the excitement of the highly popular event and driving audience interaction with the MuchMusic brand.

Cedar Fair Entertainment

Cedar Fair Entertainment Co. is using mobile to engage park visitors with discounts, promotions and event notifications to ultimately drive sales and build loyalty.

Ford

Fords goal was to build a mobile and email opt-in database for future marketing campaigns, with the potential to drive ROI.   Marcus Anderson said “SMS is the ideal mobile marketing channel because it not only reaches 100 percent of all handsets but it can also be a gateway to more rich media experiences,”

Domino’s Pizza

“Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come,” said Rob Weisberg.  “In terms of people making purchases via mobile commerce sites, we expect year-over-year double-digit growth over the next couple of years, we’re talking growth of 80, 90, even 100 percent a year.”

Pizza Planet

In an opt-in mobile coupon campaign by Pizza Planet, 350 opt-ins were generated within a few weeks; achieving nearly $3,000 in sales from just mobile coupons. Each opt-in generated $2.50 per customer.

Crystal Hot Sauce

Crystal Hot Sauce had 4,700 opt-ins during a one day sweepstakes ( to win a signed jersey) run during a New Orleans Saints’ game.  Overall, the campaign got more than 8,200 opt-ins, and a 58% double opt-in rate for their mobile list.

The Attic

The Attic texted 1200 people on their opt-in mobile list and 232 people showed up before the store even opened (that’s a 20% response rate).   

Red Top Auto Auction

ABC Red Top Auto Auction prides themselves on top-notch customer service.  Their use of SMS text messaging contributes to this “personal-touch” customer service mindset.   They have been able to cut back on other, more costly, forms of marketing, saving the company money in our current, challenging economic environment. 

Waffle House

Waffle House has introduced its mobile SMS text locator marketing campaign to drive sales.  Waffle House claims that it has already seen a 47 percent increase from January to February for opted-in subscribers. “The strategy is just to make it easier for customers on the go to find their closest Waffle House,”

Vitamin Water

Vitaminwater recently completed a marketing program in which it engaged consumers via a mobile sweepstakes.
The campaign used SMS for greater reach, so that anyone could text in and participate in the sweepstakes.

Pepin Distributing

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

Verizon

Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.

McDonalds

McDonalds and Facebook are working together to build an app that will let users check in at a restaurant and receive rewards such as coupons for featured products a few days later.

Chevy Dealers

Indiana Chevy Dealers are offering a chance to win a 2010 Chevy Malibu if they text Malibu to short code 724665.  So far they have seen 3,200 unique entires.   The goal is to expand their mobile and newsletter contact list and build loyalty to the local Chevy dealers.

Hooters

Hooters of America is running a national mobile sweepstakes that is being promoted in 380 of the restaurant chain’s domestic locations.  In less than a month there have been 7,500 opt-ins into the Hooters Mobile Club and that number is growing daily.

Chipotle Mexican Grill

 Chipotle Mexican Grill is approaching three-quarters of a million downloads of its ordering application for Apple’s iPhone and iPod touch.

Dunkin Donuts

Dunkins goal was to entice the trial of its hot lattes to high school/college age students in the Boston area.  The SMS offer was sent to 7,500 targeted opt-ins resulting in a  21 percent return.

KFC

KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period.

Tao

Las Vegas’ Premier Nightclub operates 2,000 name text list with 11% response rates and $6,200 in revenues per campaign.

A&P

Interest in mobile coupons has been strong and we have seen redemption rates at around 10 – 12 percent

Farmer's Foods

Over a 10 month period they acquired 1,900 sms subscribers with an 8 – 15 % redemption on sms coupons that have been sent.

Guinness

The Guinness Pint Contest received 8,510 entries via sms in just three hours.  It allows for future communication to those who opted-in.

Scotty P's Hamburgers

Scotty’s P Hamburgers mobile campaign achieved a 12 percent response rate with zero opt-outs, the restaurant experienced a 1,650 percent return on investment.

Pizza Hut

Pizza hut has created augmented reality platform which allows you to find the closest Pizza Hut store around you, order and pick up a pizza.

Starbucks

A new mobile application lets Starbucks customers check their card balance, reload the card and view transactions. Customers can pay using their iPhone or iPod touch mobile device by swipping their phone.

Super Stop USA

Super Stop USA is a full-service gas station, car wash and detail center. In less than two weeks, Super Stop amassed over 70 subscribers and reports a response rate of 20% with each text message blast.

Head Rush Salon

 Head Rush salon’s use of SMS appointment reminders has improved the amount of
 no-show clients  by 70%.

Ashley Furniture

Ashley Furniture operates a 6,000 name list. A recent campaign resulted in 85,000 worth of sales and a ROI of $122 for every dollar spent.

Couch Potato Cafe

Couch Potato Cafe operates a 5,000 name list.  A recent campaign resulted in 70 extra orders in comparison to recent cafe data.  Net result was an extra $1050 in sales.

McDonalds

 McDonalds created a mass marketing sweepstake that achieved a 25% response rate with more than 1.5 million participants in 5 weeks.

Coco Bongo

 Coco Bongo night club has eliminted all print advertising and has grown their list to over 6,000 names.

Pacha

New York City’s Largest Night club, operates a 3500+ name list and had a 12% response rate that generated $12,400 in revenue.

Sandbar

Sandbar Entertainment complex has 4,500 names after 3 months and has stopped all print advertising.

Belle Tire

Belle Tire wanted to establish an ROI on traditional advertising including TV and radio and tagged existing TV and radio spots with mobile calls-to-action.

Consumers were asked to text the keyword WINGS to short code 90392.

Those who texted in received a $20-off coupon for their next purchase at Belle Tire.

Participants were then invited to join the Belle Tire Mobile Advantage program, and 77 percent opted into the club.