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Why mobile?
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What is mobile marketing?
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| Text messaging |
Mobile websites |
Applications |
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| A mobile marketing program is any marketing or advertising program that is delivered via a handset. |
- Text messaging is the most used service on mobile phones and the fastest growing marketing segment
- Virtually every phone can receive text messages
- All text marketing is permission based, like email marketing, so your fans opt-in to your mobile marketing
- Text messaging is effective because “People read every text message they receive”1
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Sources:
1 Director of Research, Nielsen
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