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Why Mobile?
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What is mobile marketing? |
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Text messaging |
Mobile websites |
Applications |
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A mobile marketing program is any marketing or advertising program that is delivered via a handset.
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- Text messaging is the most used service on mobile phones and the fastest growing marketing segment
- Virtually every phone can receive text messages
- All text marketing is permission based, like email marketing, so your fans opt-in to your mobile marketing
- Text messaging is effective because "People read every text message they receive"1
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Sources: 1 Director of Research, Nielsen
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