What to send
By Paul Rosenfeld on December 20th, 2009
Your mobile fans have invited you to send them promotions, and will be more likely to stay fans if they value the messages you send.
Here’s a helpful list of ideas for sending relevant and valuable content, offers, and other information.
Healthcare and Wellness see sample texts
- Appointment reminders
- “We miss you” – Schedule new appt when none scheduled
- Appointment confirmations
- Last-minute appointment availability
- Last-minute cancellations
- Service specials and discounts
- Favorite service provider schedules
Service businesses see sample texts
- Appointment reminders
- “We miss you” – Schedule new appt when none scheduled
- Appointment confirmations
- Last-minute appointment availability
- Last-minute cancellations
- Service specials and discounts
- Favorite service provider schedules
Restaurants & Food Service see sample texts
- Coupon 30 minutes before lunch crowd
- ‘Slow night’ specials
- Make reservations
- Ordering for pick-up or delivery
- Instant feedback on service or food quality
- New menu info
- Texting staff to fill open waiter/waitress slots
- Frequent dining program
Retail stores see sample texts
- New shipment announcements
- Low inventory alerts
- Bargain hunter notifications
- Weekly/daily holiday gift ideas and promotions in the week prior to a holiday
- Holiday-themed item specials (beach gear for Memorial Day; red, white and blue items for Fourth of July; tableware for Thanksgiving)
- Discounts (percent off, dollar off)
- Buy one, get one…
- Limited time sales (eg., 3-4pm only)
- Deal of the day
Studios or Businesses with classes see sample texts
- Special Events
- Class Cancellations
- Training Reminders
- Master Classes
- Enrollment Deadlines
- RSVPs
Nightclubs, Bars & Promoters see sample texts
- Turning slow nights into packed events
- Announcing DJ nights, live events, or other themed nights
- Joining your VIP Club
- Reserve a table
- Mobile-only specials, free/reduced admission and line jumping privileges
- Holding contests and giveaways
- Promoting happy hour or drink specials
Next: Seven tips for composing and sending text messages

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