Your mobile fans have invited you to send them promotions, and will be more likely to stay fans if they value the messages you send.

Here’s a helpful list of ideas for sending relevant and valuable content, offers, and other information.

Healthcare and Wellness see sample texts

• Appointment reminders
• “We miss you” – Schedule new appt when none scheduled
• Appointment confirmations
• Last-minute appointment availability
• Last-minute cancellations
• Service specials and discounts
• Favorite service provider schedules

Service businesses see sample texts

• Appointment reminders
• “We miss you” – Schedule new appt when none scheduled
• Appointment confirmations
• Last-minute appointment availability
• Last-minute cancellations
• Service specials and discounts
• Favorite service provider schedules

Restaurants & Food Service see sample texts

• Coupon 30 minutes before lunch crowd
• ‘Slow night’ specials
• Make reservations
• Ordering for pick-up or delivery
• Instant feedback on service or food quality
• New menu info
• Texting staff to fill open waiter/waitress slots
• Frequent dining program

Retail stores see sample texts

• New shipment announcements
• Low inventory alerts
• Bargain hunter notifications
• Weekly/daily holiday gift ideas and promotions in the week prior to a holiday
• Holiday-themed item specials (beach gear for Memorial Day; red, white and blue items for Fourth of July; tableware for Thanksgiving)
• Discounts (percent off, dollar off)
• Buy one, get one…
• Limited time sales (eg., 3-4pm only)
• Deal of the day

Studios or Businesses with classes see sample texts

• Special Events
• Class Cancellations
• Training Reminders
• Master Classes
• Enrollment Deadlines
• RSVPs

Nightclubs, Bars & Promoters see sample texts

• Turning slow nights into packed events
• Announcing DJ nights, live events, or other themed nights
• Joining your VIP Club
• Reserve a table
• Mobile-only specials, free/reduced admission and line jumping privileges
• Holding contests and giveaways
• Promoting happy hour or drink specials

Next: Seven tips for composing and sending text messages