Fanminder Blog

So what makes a “best day?” Well, if you’ve been working on your start-up for a couple of months, and you just resigned a great job as CMO of a fast-growing company, then “Best Day Ever” (or BDE) is a very special day eh?

Sorry, will need to be a bit cryptic but you’ll get the point. Tracy and I walked away from 1:1 in-depth interviews with consumer and small business research unequivocally convinced:

• Consumers need – and want – our concept
• This fills an important unmet need for small businesses
• And they’ll pay at least $600/year for it.

These are the most crucial questions that needed answering by us – or any start-up. After conducting fifteen small business interviews we had met many owners that weren’t right for our service, and two that wanted it on the spot. Valuable learnings for sure, but we’ve been seeking more owners for which the service would be a home run. Yesterday we found two more. That’s 4 of 15 for about a 25% adoption rate – not statistical but my model showed it at 25% after FIVE years.