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Why Mobile?
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Text message explosion |
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| Text messaging is used by a majority of mobile phone users. |
% mobile users who text 1 |
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Text messaging has expanded beyond teenagers, to include up to 80% of mobile users. It's become,
"...a new mass medium for marketing efforts." 2
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Texts versus calls per user per month3
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Text messages have overtaken mobile phone calls in popularity.
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Sources:1 Looking at mobile data, there are 267 million total subscribers in the United States,
213 million of which use text messaging, http://ctia.org/media/industry_info/index.cfm/AID/10323
2 Nic Covey, Director of Insights, Nielsen Mobile
3 Nielsen Mobile, "The Short Code Marketing Opportunity," December 2008
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