Are these folks happy because they just spent an hour tasting wines? Well, ummm, maybe. But they’re also happy because of Brunos’s new Mobile Fan Club, naturally!

You see, all it takes to grow your mobile list is employees like these who believe in it. I recently spent 15 minutes training them with these guidelines:

• Hand out the inserts with each check in the check presenter.
• Give a quick benefits-laden explanation like this: “We just launched a Mobile Fan Club. If you join it., you’ll get lots of goodies, specials, and alerts right to your phone so you’ll never miss a chance to save or be in the know!”
• Also: “We ALWAYS respect your privacy. Opt in or at your convenience.”

I showed the staff how to whip out their phones and join the Mobile Fan Club. As usual, you can’t explain it enough – not everyone understands a six digit short code and in this case had to be told precisely what to do.

I ended with sharing what types of promos and news is coming down the pike. They spontaneously shared their own ideas, reinforcing the need to involve your staff for the most number of sign-ups.

Drink up guys! Go Brunos.