By Paul Rosenfeld on October 7th, 2009
Before, just having your restaurant listed in the local yellow pages was good enough. Then the yellow pages went online and it seemed almost neccessary to have your restaurant listed in the web version or have it added Google’s local listings. Now, with the strong presence of the internet for local businesses and restaurants, it seems required to have a website to validate the legitamacy of your restaurant.
Having a website for your restaurant is one thing, but understanding how to use it is another. A good website should allow you to get to know your customers, be used as a promotional tool, and help you engage in dialogue with your customers.
If you are serious about building a good website for your restaurant, you should remember some simple pieces of advices. Dont do the whole thing yourself, make sure your practices for the design of your site, make sure your site is easy to navigate by keeping it simple and including useful information for your customers. Most importantly, keep the content on your site fresh and constantly updated; make sure you are always building out your site and improving it to provide a place that your customers can return to find out news about your restaurant and get information about upcoming events, menu changes, etc.