Fanminder Blog

We’d like to extend a zany welcome to our newest customer, Psycho Donuts, in Campbell, California.

I recently sat down with Jordan Zweigoron, CEO and Chief Psycho and the story he shared with me made me think he’s ready to plead the insanity defense (ok, i’ll stop it.)

He relayed to me how he was just “sittin’ around” dreaming up ideas and of course, he was doing it in a donut shop and presto! – why couldn’t donuts in California be re-invented just like frozen yogurt, or cupcakes, or other treats?

He lighted on the theme of “crazy” donuts and Psycho Donuts was formed. Evidently, there’s been much controversy since the theme of the shop elicited strong, negative reactions from mental health advocacy groups.

All this controversy has of course proven the old adage “All publicity is good publicity” and Jordan and his store have been profiled by ABC News and Fox News.

My own take is that ridiculing people with mental illnesses is not something funny – nor do I believe Jordan takes it that way. I’d like to think we all have room in our hearts for attempts to lighten the seriousness our daily crush, and Jordan’s insane donuts are playing a small role in that.

Psycho Donuts plans to use Fanminder to bring more repeat business from the hipper, younger crowd and also to engage his customers in some of the more fun/unique aspects of his store – such as contests and musical thematic elements. For instance, Jordan will be texting “Come in with your crazy story and get a half dozen free donuts”…things like that seem super-cool and fun and we can’t wait to make it happen for him.

And if you get a chance, stop by the store, it’s bursting with original ideas from an over-imaginative Jordan.