Start promoting your Fan Club everywhere
By Paul Rosenfeld on December 7th, 2009
Your first step towards building repeat business begins with you aggressively – and consistently – promoting your Fan Club in all your customer interactions and marketing. Make a three to four month commitment and stick with it. Call us now to print your signs for maximum fan sign-ups.
Here are time-tested, best practices:
At your place of business:
- Place table tents, posters and counter signs throughout your business as the easiest way to get started. We’ll even make them for you. Or make them yourself with these examples and template.
- Keep Fanminder open on the POS or counter computer. Then simply ask callers or each in-store patron for their mobile phone and enter it on the spot. What could be easier?
- Embed your Fan Club in all your marketing. With a level of pigheadedness the exclusive province of Winston Churchill, get your message on hanging banners outside your store, box/bag stickers, tear sheets, take ones, receipt tape, counter mats, check presenters, your menu, buttons, and business cards.
- Create some space on your existing New Customer forms by adding a field for the mobile phone number with a checkbox and phrase like this one: “Yes, I would like to join the mobile fan club to receive promotions and announcements.”
On Social Media or Online:
- Introduce your Fan Club on your social media profiles by posting requests to join like your Facebook Page or join your Fan Club.
- Install the Fanminder Sign-up Widget to your website’s home page so visitors can sign-up directly from your site. Contact us with the URL of your website.
- Email If you already conduct email marketing, place our online or a call-to-action such as “Text <your keyword> to <our short code> to join…”
In your advertising:
- If you run radio spots or ads in the local newspaper, then your mobile nickname is the perfect way to quickly add fans. Just create One, Big Ass Offer with the following call-to-action: “Get <One Big Ass Offer> by texting <your mobile nickname> to 244326 to join our Fan Club.”
Offsite at events or, well, anywhere:
- When you’re out and about, it’s a snap to to ask potential or current customers to pull out their phone and text <mobile nickname> to 244326 to join your Fan Club.
Make all of the above even more exciting with a Monthly Sweepstakes:
- Creating a monthly raffle for a free meal or gift card can significantly increase sign-ups in that month. More about monthly sweepstakes.
Import a list of mobile phone numbers if you already have a list AND you have their explicit permission to send text messages, you may email us a CSV or XLS file and we will gladly import it for you.
Next: Making your signs

Set your Welcome Message // Dec 20, 2009 at 10:15 pm
[...] You’re now ready to start promoting your mobile list!! [...]