Promote your Small Business on a Budget
By Paul Rosenfeld on October 17th, 2009
It’s a fact that when budgets get tight, promotional efforts are the first thing businesses cut. Whether it’s PR, advertising, or marketing, in a struggling economy it is sometimes hard to make a legitimate argument to keep some of these pricey expenses running when you are more hard pressed for keeping a profit. However, companies that have continued with their promotional programs do better and come out ahead of their competitors.
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