Fanminder Blog

Video-based marketing is a concept that’s gaining a lot of attention when it comes to digital marketing.  The same shift that brought monetization to the endless amounts of Online and mobile video being produced is happening with email marketing as well, where barriers are increasingly being overcome to allow easy integration of video in mass-market campaigns.

Marketers have attempted utilizing video in email marketing for years, but have always been plagued with deliverability and bandwidth issues.  With recent advancements in areas such as deliverability tools that completely bypass former technical issues, partnerships with video vendors and the continued proliferation of consumer broadband, mainstream adoption of video-based email marketing is finally a reality.

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