Marketing your first restaurant can be scary. Too much marketing and you can ruin the reputation of your business, too little marketing and you can get lost in the sea of other restaurants. You need pointers as to how to utilize your marketing efforts to grow your restaurant the right way.

So, what are the keys to great restaurant marketing?

Positioning. Figure out the position you want to be perceived by your customers. Do you want to be an affordable experience, a classy adventure, a wholesome meal. This is where positioning is key because your marketing must match your restaurant.

Not everyone is the same. Not everyone is going to like the same food; try switching up your menu and to help you find what menu combinations deliver the best profitability.

How much should you spend on restaurant marketing? How do most restaurants market themselves?

Read the full article.