The holiday season is right in front of us, and SMS marketing can help retailers to make it a success.  The immediate nature of SMS messages means that retailers can react quickly to changing conditions to maximize holiday sales.  Retailers can react to sales trends with special promotions that help move slower-selling items or set up general promotions to increase traffic if sales are below expectations.  Or how about if you receive a new shipment of a hard-to-find item? Send a text message instantly to your mobile list to let them know. With Fanminder’s mobile marketing, you can imagine, create and send a message in a matter of minutes.