Promote your Mobile Fan Club as widely as you can to drive the most business.
You should make a three to four month commitment to building your mobile list. You’ll need this time to implement lots of ways to collect mobile phones.
Almost everything you do can have a text-marketing component. Here are some of the primary ideas for collecting mobile phone numbers:
Signs and Takeaways The easiest way to get started advertising your mobile fan club is to create a sign to post in your business or postcards for your customers to take with them.
Email If you already conduct email marketing, place our online widget or a call-to-action such as “Text <your keyword> to <our short code> to join…”
Website Place an announcement about your mobile fan club on your website, with welcome offer details to encourage sign-ups. You can also install a widget that allows fans to sign up directly from your site, into your Fanminder account. Contact us for more information.
Sweepstakes Creating a sweepstakes for customers who join your Mobile Fan Club can significantly increase sign-ups. More about sweepstakes.
Social marketing You can introduce your Mobile Fan Club in any social media that you use, such as Twitter, Facebook, or a Blog.
Other offline marketing Including your keyword as a call-to-action in your other marketing programs can help you measure the success of each better and grow your mobile list as well. Examples:
- Newspaper ads
- Table tents
- Coupons
- Stickers on boxes
- Bag stuffers
- Receipt tape
- Check presenters
- Menus
- Buttons Rubber stamp
- Business cards
You can write this:
Join our mobile fan club and get [welcome offer]. Text [YOUR KEYWORD] to [OUR SHORT CODE] to join today.
Intake Forms You can add an opt-in message on any customer forms
If you collect information from new customers, add a field for the Mobile Phone Number with a checkbox and phrase like the example below.
Yes, I would like to join the mobile fan club to receive promotions and announcements.
Note that you will enter this information into Fanminder manually.
Import a file of mobile numbers If you already have a list of your fans’ mobile phone numbers and you have their explicit permission to send text messages, you may email us a CSV or XLS file and we will gladly import it for you.
Next: Making your signs