Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can’t do it. Dell is up to $6.5 million dollars in sales there. While there may not be a right or wrong way to use Twitter — you can find an audience for anything on any medium with a certain level of critical mass — it is mainly a conversational platform.

Four major types of marketing styles have emerged among those using Twitter as a marketing platform, each with examples of large followings, audiences and (probably) successes.

1. The Conversationalist. Conversationalists are users who clearly have a reason to use Twitter for their business, but seem more apt and willing to participate in the daily chitter-chatter rather than carve out clear drives or calls to action for their business purpose. Many independent consultants and/or thought leaders fall into this category.

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