Fanminder 2.0 has launched. With so many features and changes packed into one release – with no change in price – we want to give you a full run down of what’s changed.

New Features

Offers Gallery™ – Simply select from 8 different promotions such as Coupons, Alerts, Specials and more – and go.

Offers Wizard – We walk you through a step by step process complete with a preview of what your offer will look like on the web and mobile phones as you design it.

Bright Ideas™ – No more guessing what to send since we give you hundreds of different seasonal and holiday promotional ideas to select from.

Themes – With our new Themes, you can primp, preen and design each offer just the way you like it. We’ll be adding more every few weeks.

Stunning Mobile Offers – Every offer automatically comes with it’s companion mobile-perfect page for in-store redemption. And we’ve made redemption tracking optional.

Tons of Flexibility – We’re giving you loads of options to trick out your offer:

• 6X the amount of text to communicate what you want (400 char).
• “The Fine Print” lets you add restrictions we suggest for you.
• Add a different photo for each offer
• Expiration date is now optional.
• Location is optional.
• Send your offer to as many Facebook Fan Pages as you own (but they must all be linked to a single personal profile).

Say Goodbye to…

Blasts – Blasts are replaced by the 8 different offer types. Every offer has all the original features of Blasts PLUS more flexibility and more features. You’ll also note the Blasts graph and Blasts history was removed and replaced with superior tracking. If you want to see your old blasts, please call us.

Text Message Mailbox – This feature didn’t see much usage so we’re removing it to simplify the experience and focus our value on sending promotions.

Thank you for being our customer,

The Fanminder Team

San Jose Business Journal, September 16, 2011

Daily Deal Media, September 9, 2011

Basic #1: Give fans One Big Reason to join

It all starts here. Offer a weak incentive, get fewer sign-ups. So don’t skimp with 10% off coupons or weasely “come back next time to use it” restrictions. Give your fans a compelling reason to do what you want right while they’re in the shop. Read tips on how.

Basic #2: Give fans more ways to join

With only 1 in 5 fans ever opening your emails, maybe it’s time for other methods. We might be a bit biased here, but try collecting mobile phone numbers since your fans sign up on their own and you get 97% of texts opened within 15 minutes of you pressing ‘send’. Or ask fans to “Like” your Facebook Fan Page by pulling out their phone, finding your page, and clicking like right on the spot – all for a big special of course!

Basic #3: Make staff involvement mandatory

Sometimes, buy-in isn’t optional. And few requests go over as poorly as asking staff to push something. Properly explained and backed up with training, contests, and enforcement, your Fan Club should be viewed by staff as a critical enabler to recognize and reward good fans as well as paying their salaries. Nothing is more important to your Fan Club’s success.

Basic #4: Market it everywhere

Ditch the fishbowl already! Promote the heck out of your Fan Club with banners, table tents, take ones and lots of other signage we make for you. Use your social media profiles, advertising, events, and even a fun sweepstakes to roll out the red carpet.

Basic #5: Don’t make your Fan Club the Yeti of your Marketing

The second biggest mistake we see is business owners who go through the trouble to collect all this information but fail to regularly send out special offers. Make it a habit to send one simple offer, special or announcement about something exciting at least twice per month. You can even use the calendar and its timeless holidays and wacky new celebrations to ease your brainstorming. You’ll train fans to expect news and goodies from you and stay top of mind.

Ya know, it’s actually this simple.