Ever see those retrospectives where a big company’s logo is changed over a 150 year period? We did all that work in a single week. How’s that for internet-speed?

We know the final doesn’t yet scream “mobile” and we figure in good web start-up fashion we’ll get to thay in good time. But for now, we think this speaks to our brand’s modern nature and emphasizes the word “fan” and thus the focus on the small business.

What do you think? By the way, any ideas for how to “mobilize” please send our way!