Fanminder Blog

Meet our newest customer: Dr. Kimberly Cockerham, M.D. I met the doctor recently and we hit it off when we realized we both shared a mutual passion for using the latest electronic communications tools to engage with customers.

I’m blown away by what a dynamic and sharp businesswoman Dr. Kimberly is. Dr. Kimberly seems to be everywhere. Her growing business empire encompasses three locations, guest authorship in local and national magazines, and multiple types of practices including medical spas and other opthamalogic medical procedures. Her patients range from nine months old to 102.

To hear Dr. Kimberly espouse it, she’s revolutionizing medical spas and her opthamalogic practice by reaching out to her patients in ways few doctors are today. Her beeping, chirping and ever-present blackberry is exhibit A. But there’s so much more: her website, twitter account (kimcockerham), google adwords campaigns, Facebook, LinkedIn, Youtube. and of course, text messaging, make her continually accessible to her patients. She joyfully relates how patients are quite surprised when she actually returns their message! A vision of hers is to derive all of her business from referrals and a deep level of engagement from her customers.

So naturally, Fanminder fits like a glove. She’s excited to create and send pre appointment reminders, post-appointment procedural news and reminders, happy birthdays, intro welcome messages, and promotional campaigns. And we are too!