With restaurants feeling the effects of the recession, it has gotten harder for small restaurants to spend on marketing. If your restaurant cannot afford expensive advertisement or an over priced marketing consultant, you can start building your restaurant by using these 8 simple marketing tips.
1. Talk to Your Customers. Ask how they found you. If [...]

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McDonalds’ may have an expensive marketing budget that will never come close to that of your small business or local restaurant; however, there are some things to learn from this major food chain. Although, the majority of McDonald’s marketing spend is used for more large scaled campaigns, there are is also a number of smaller, [...]

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We’ve invited Tony Marciante, owner of Visions Restaurant in Bethesda MD, to write a guest blogger series on his use of social media and mobile in his restaurant. Tony is a prolific user of both technologies, so welcome aboard Tony.
As a student of the restaurant trade for over 23 years, I have always been a [...]

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Summary: a) Place Mobile Fan Club signs in your customer flow, right in the places where your fans look. b) Create interactivity using text-in contests and other ideas to spark true engagement and therefore, sign-ups and sales.
The Story:
I recently visited Psycho Donuts to see how our mobile fan club was faring with its customers. Sign-ups [...]

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