A new white paper from Nielsen Mobile notes an emerging opportunity for marketers in “short code” marketing, whereby companies and their customers can interact via special abbreviated telephone numbers used for mobile phone commercial text messages, announcements and offers.
According to Nielsen, U.S. wireless subscribers in the second quarter sent or received an average of 357 [...]

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Below is taken from a guest post I wrote on Anita Campbell’s SmallBiz Trends…a huge thank you to Anita for allowing us the privilege of posting on her site.

Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new [...]

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A new mobile marketing study suggests that customers actually want more marketing messages on their phones.

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Starbucks introduces mobile options, including a mobile gift card.

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Bank of America is seeing mobile response rates that are twice as high as online response rates.

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