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Entries Tagged as 'Learning'

January 13th, 2010


Maximize the Return on your Advertising Spend

Marketing return on investment (ROI) is the amount of sales achieved for every dollar spent on marketing/advertising. In today’s tough economy, measuring this return is vital to ensure that ad dollars are allocated to those activities that best maximize sales. The steps necessary to achieve the greatest return differ across brands, and an evolving tailored [...]

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December 20th, 2009


Promotion Calendar

Turbo-charge your mobile marketing by creating a promotion calendar.
When creating your promotion schedule, keep in mind that:

You should get started immediately. Even if you only have a few fans on your list, they are expecting to hear from you.
Your early subscribers can also help to spread the word about your program.
It is a good idea [...]

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December 20th, 2009


Seven tips for composing and sending texts

Writing a good text is simple if you follow these easy guidelines.
A good text message will:
Make a compelling and clear offer or provide relevant information. Exclusive mobile-only offers increase the perceived value of your mobile fan club. Inside information they can’t get elsewhere heightens engagement.
Let your fan know who it’s from. Start every text with [...]

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December 20th, 2009


What to send

Your mobile fans have invited you to send them promotions, and will be more likely to stay fans if they value the messages you send.
Here’s a helpful list of ideas for sending relevant and valuable content, offers, and other information.
Healthcare and Wellness see sample texts

Appointment reminders
“We miss you” – Schedule new appt when none scheduled
Appointment [...]

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December 20th, 2009


Promotion Examples

Email Fanminder customer Visions Restaurant Facebook posting

Online Widget Fanminder web widget can be placed on your website for automated sign-up. Contact us to get yours!

Display Signs Donut label for in-case display. All eyes are on the donuts, so that is the place to be!

Restaurant Signs Can be posted in visible locations, printed out as [...]

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