Today we officially secured access to our fav shortcode, BIGFAN. This was a fun (and expensive) milestone. We paid more for a vanity shortcode but hey, we’re vain.

The reason this is so critical is that a merchant will use our shortcode to add fans (their customers) to their mobile mailing list. A fan will enter a store, see a sign saying “Text Surfwear to BIGFAN.” The customer whips out her phone and sends a text in. Voila! The customer is added to the mobile mailing list and receives a nice Welcome text.