Fanminder Blog

I am listening to an advertorial from the marketing guy from HipCricket.

Now it’s getting interesting… the best stats I’ve heard to-date that should compell a small, local merchant to dive into mobile marketing:

• 73% of consumers want to receive mobile coupons, says The Yankee Group
• 9M households (1 in 12) have already received a mobile coupon
• Ten fold increase in mobile coupons in 2010 from 2009

Today’s paper coupon challenges: delivering paper, higher cost, conversion, and convenience (they’re forgotten at home!)

What is a Mobile Coupon? Offers received on a mobile phone, used for discounts, but it’s convenient and green.

Different types of mobile coupons – bluetooth, bar codes, texting.

Text Mobile Coupons > widest reach.

What works best? Discounts, buy one get one… answer: Depends. Different customers, different time frames for what they want…

Problems with bar codes are many, 12-18 months away from higher adoption: quality of campera phone, download a reader, screen distortion, accessing at POS must be instant, hardware investment. If you want reach, use SMS as the place to start.

Drivers of mobile coupons > higher SMS data plans – 61% of consumers have a data plan.

Web widget should say: Text me a Coupon

Redemption > Lots of ways to do redemption with real concerns about handing phone over to clerk. Could use alphanumeric codes.

Ten fold increase in mobile coupons in 2010 from 2009

Coffee Bean Case Study: “Bean” keyword in radio spots for a new product.

Jiffu Lube has $5 off coupon. People who came in, 50% were NEW customers. Best in the past was 20% new customers.

Belle Tire Advantage – capture email and market to monthly basis. Offers and fun contests for “Super Fans.”

55% who heard radio spot and offer of $20 coupon opted to receive the coupon.

77% opted-in to Mobile Advantage Club vs. 35-50% in email campaigns. The difference is “ease of use.” Redemption success due to alphanumeric redemption codes.

Future plans > mobile surveys, reminders, and rewards to Super Fans

Key learning is to use different mediums compliment each other: Use rewards and surveys to keep growing the list