Marketing through a mobile device has picked up rapidly lately. However, mobile marketing can refer to one of two different categories. First, the most recently emerging category would be marketing though mobile cell phone devices. SMS and mobile email have paved way for a new category of mobile marketing.

Secondly, mobile marketing can traditionally be categorized as any type of marketing that is not stationary, such as moving billboards, flying messaging, and other such types. These types of mobile marketing have taken back seat to more emerging technologies like SMS mobile marketing.

Over the past few years SMS has become a legitimate advertising channel. SMS initially received negative media coverage for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer’s phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month.

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