By Paul Rosenfeld on November 19th, 2009
With restaurants feeling the effects of the recession, it has gotten harder for small restaurants to spend on marketing. If your restaurant cannot afford expensive advertisement or an over priced marketing consultant, you can start building your restaurant by using these 8 simple marketing tips.
1. Talk to Your Customers. Ask how they found you. If it’s not your usual source, follow up to see if you can connect with that niche market.
2. Don’t Play by the Rules. Think outside the box to come up with ways to create buzz for your restaurant or an attractive offer that is considered too good to be true. For example, honor your competitors coupons; this is a great strategy because you are essentially creating a coupon campaign and avoiding the print and setup costs.
3. Use Technology. Make sure you are connected online through the many different channels, such as Facebook, Twitter, and others. Start a blog about your restaurant, filled with news about your food. Technology is a great way to stay connected to your visitors.