Twitter and Facebook often scoop up the attention for being social networking powerhouses. And they are! However, if you’re a small business owner, you also need to be paying attention to LinkedIn.

There are lots of opportunities for SMB owners to leverage LinkedIn to build traffic, branding, authority and even their real life Rolodex. Here are a few of my favorite ways to use and create opportunities with the site.

Establishing Expertise: Unlike some of the other social networks, LinkedIn lets you establish credibility solely as a professional in your field. By filling out your profile, listing your affiliations, displaying references, participating in Groups and answering questions through the Q&A, you time and time again brand yourself as someone who knows their stuff.

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