Fanminder Blog

Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you torepurpose and cascade your best information.

Instead of a series of self-contained initiatives, build yourself a content ladder.

Here are 5 steps to get there:

1. Understand Taxonomy. If you want a new pair of glasses, the Yellow Pages is a frustrating neighborhood. Look under “G” for “glasses.” Not found. Look under “E” for “eyeglasses.” Nope. Only when you look under “O” for “optometrists” do you find what you need. It’s an example of an industry with poor understanding of taxonomy—the words and phrases used to describe products and services.

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, one of your most important customers is Google, and your content ladder needs to maximize your chances for search success.

When creating and promoting social content, include relevant keywords and search phrases wherever possible.

2. Seek Content Inspiration. Creating successful social media content isn’t just status updates. Take your top keywords (including your company name, product name, etc.) and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

What shows up in these search results? How much photo and video content appears? Content from your competitors? From fans? You’ll be amazed at how many content creation ideas this simple exercise can generate.

Read the Full Article.