By Paul Rosenfeld on January 28th, 2010
Businesses, both large and small, are using search engine marketing to some degree, whether it be in paying for ads through Google’s AdWords network or working on optimizing a website for search to rank for relevant keywords. However, very few of our clients have focused on mobile search in their search marketing efforts.
In laymen’s terms, mobile search is the ability to use a search engine on your mobile phone. For those with data plans through their cellular company, I’m certain you use these features on a weekly, if not daily basis as well as phone “apps” and other utilities. Search engines like Google and Yahoo! have created mobile optimized versions of their search engines so it’s easier to access data from your phone. According to Marketing Pilgrim, by 2013, mobile search will account for $2.3 billion in advertising spending by businesses
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By Paul Rosenfeld on January 28th, 2010
Twitter is rolling out location-based trending topics. Local trends will allow users to designate a local area and see the most relevant regional news and trends.
According to Wandia Chiuri, Senior Director of Project Development at Twittrafficpro.com, local trends could potentially be revolutionary for small businesses.
Twittrafficpro.com enables small businesses and a wide range of individuals to establish their brands using Twitter. Some entrepreneurs serving specific regions only felt Twitter was not relevant to their businesses because they claimed the social network lacked local focus.
“Access to real time local data will make it easy for businesses to connect with the needs of customers in the neighborhood and offer timely relevant services and specials,” said Chiuri.
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By Paul Rosenfeld on January 28th, 2010
Some of the biggest industries in the world and some of the smallest mom-and-pops on the corner have all embraced mobile marketing and harnessed its power to capitalize on diverse marketing needs. Yet those wedged in the “undecided” territory with regard to the potential of mobile marketing and its value to their particular brands and businesses often mistakenly believe that mobile marketing is a zero sum game. That is, is one ventures into mobile marketing, all forms of traditional marketing must be relegated to a bygone era of their business, never to be used again.
Perhaps one of the biggest misconceptions about mobile marketing today is that it doesn’t “play well” with others – specifically, other forms of advertising, mostly the traditional forms like billboards and window signage. However, nothing could be further from the truth. It’s a reality illustrated by some of the biggest names in retail on a daily basis. Achieved so seamlessly, however, most of us never notice just how effectively both mobile and traditional forms of marketing work in tandem.
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By Paul Rosenfeld on January 28th, 2010
Last year, Valentine’s Day was the busiest day for text messaging in the first quarter with 1.06 billion text messages being sent on Feb. 14th 2009 (VeriSign). This year, businesses should take advantage of the viral nature of sms text messages to increase sales and build relationships with customers. It will also make your advertising engaging and rememberable.
Here are some examples:
1. Hold a SMS Text Contest (Text2Win). This is an easy message to incorporate into traditional advertising and as Valentine’s Day approaches you can send additional ideas and discounts, “win a (insert product/service here) from YOUR Business, text LOVE to 95 4 95.” You can then response with, “You’re entered. Get 10 more entries by coming to the store.” Now your radio spot is fun, engaging and driving traffic.
2. Text for Discounts/Coupons. “Get 20% off, text LOVE to 95 4 95″. If this is your first text campaign, this is where you start. Simple, high reach, easy to manage.
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By Paul Rosenfeld on January 28th, 2010
The technique of mobile marketing is slowly gaining momentum in the advertisers around the world. Mobiles now regarded as one of the most important marketing tool. The marketing field has reached a new dimension to the initiation of mobile marketing in the province. Mobile advertisers found the only thing which is accompanied by the target customers 24 hours a day. This is a direct and interactive marketing to the most moderate, because of the potential and existing customers to get back to you when they want directly.
Mobile Marketing is the process through which the business organizations in promoting a product or service through mobile phones. The connotation of mobile marketing may confuse advertisers. In order to better the marketing is done through kiosks and other mobile devices, also known as mobile marketing. But the question is different from this type of marketing. We are focusing on the various options, marketing through mobile phones.
Mobile marketing may be primarily three types of techniques. There is SMS marketing, text messaging and Bluetooth marketing. The budget required for all three types of mobile marketing quite affordable.
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