By Paul Rosenfeld on December 10th, 2009
Mobile ads are 30 times more effective than Internet ads. This comes from a recent study about advertising on mobile phones from a leading wireless carrier in the Czech Republic.
The study, which included 22 top brand advertisers and more than 3,000 users, concluded that “the average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns. Even the results of the least successful campaign surpassed the response rate.”
Assuming the validity of the research, here are some reasons for the high success rate of mobile advertising.
1. Mobile is Where the Users Are. Advertisers can reach many more users via the mobile phone than via the PC. Globally, mobile ownership and usage far outstrips the ownership of PCs with Internet access.
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By Paul Rosenfeld on December 10th, 2009
Like the old saying goes, “when it’s good, it’s good and when it’s bad, it’s bad.” This can be said for the restaurant business during the holidays and new year. January can often be tough for restaurants; the holiday spending is over and people are spending more time trying to stick to new years resolutions.
So how do you keep customers returning to your restaurant during the slow time of January? Well, there are a number of ways you can keep up return visits.
For one, you can use the tactic of “the secret envelope” or “the Santa Envelope.” Which ever way you want to call it, this is a very effective way of getting some of those visitors from busy December to come back in slow January.
Here’s how it works.
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By Paul Rosenfeld on December 2nd, 2009
What is the use of writing emails if they don’t get opened? Getting your emails delivered, opened, and read is the main priority of any email campaign.
Use these tips to increase the chances of having your emails delivered, opened, and read.
1. Personalise your email, ie. include the person’s name in the subject line as well as the body of the message.
2. Only send messages to people you know and who know you. (We will cover creating your mailing list next time.)
3. Avoid using words such as “free”, “make money”, “extra income”, “lose weight”, “satisfaction guaranteed”, “IMPORTANT”
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By Paul Rosenfeld on December 2nd, 2009
When a marketing plan fails, it is important to find out exactly why it failed first. The reason or reasons are is essential. It may be that there is only one aspect of a marketing plan that failed, it may be multiple items or it may be the entire plan.
Research. Research is an essential aspect of marketing and inadequate research is one of the biggest pitfalls that can affect a marketing plan. Research provides a wealth of information that is vital to the success of a marketing plan. Generally, research is done on the target market. If a target market is not known, research is done to determine what market is going to be the most likely to benefit from the product or service provided by your business.
Marketing Tools. Having enough research to create your marketing plan is only the first step in solving the problems that often cause marketing plans to fail. The next step is to take the time to pick out the right tools. Having the right tools for the job is essential to ensuring you get the most out of your marketing strategies.
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By Paul Rosenfeld on December 2nd, 2009
If you have a blog for your small business but want to step it up, here are some tips that can help you expand your blog and take it to the next level. Remember, any company can have a blog, but having a successful blog is what will differentiate you from the competition.
Put in more than an hour or two each day – Blogging can be a full time job. You can spend days and hours planning your blogs, analyzing your blog traffic, and networking your blog. Blogging can be done any time of the day or week, making it easy to commit one or two hours each day.
Read everything you can about traffic, community, monetization and other strategies needed to become a successful blogger. Keeping apprised of the latest tips and techniques used to achieve new levels of blogginess.
Network within – and outside of – the freelance writing community – Participate in discussions at other freelance writing blogs and forums, but also visit with other communities. Freelance writers participate in various niches and genres, it only makes sense to branch out beyond the obvious.
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