By Paul Rosenfeld on November 23rd, 2009
Owning your own online home business can be great. Great because it gives you freedom to own something of your own; however, your businesses success if dependent on you. You need to bring in visitors, to turn over sales, but in order to do that people need to know your website exists. This is where social media can help; check out these 6 ways social marketing can help build your home business.
1. Start a blog of your and host it yourself. Even if you choose to join Blogger.com, which is owned by Google, you should host it yourself. You want to be in control in every possible ways with your online business.
Using free blogging platform you are not fully controlling your blog. For this reason hosting your own blog is important.
2. Once you have a blog you should bookmark your blog articles to social directories such as Digg, Stumbleupon, Technorati, and others. A good way to do this is to use OnlyWire.com and bookmark to multiple directories with one click.
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By Paul Rosenfeld on November 23rd, 2009
- Learn how to use the POST methodology to help you when creating your marketing campaigns: People, Objectives, Strategy, and Technology.
- Understand how customers view your company and products. Also, look into how they share information about your company and products.
- Use the information you learn about your customers, objectives and strategy to help you choose the appropriate technologies for your marketing campaign.
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By Paul Rosenfeld on November 23rd, 2009
Everyone looks at social media as a cash cow because of it’s viral advantages; however, if your business is jumping into to social media solely for an ROI, you may want to re-think your approach. That doesn’t mean writing social media off, instead use it’s advantages to your advantage. Here are some examples of how social media has resulted in ROI.
- Burger King ran a promotion through Facebook which became viral and was ultimately shut down for various reasons. However, the campaign cost them less than $50,000. Their return on the investment was estimated to be more than $400,000 in press and media value. Media impressions were more than 30 million; more than the combined population of 19 states.
- Dell has a Twitter account. Using the service, they have sold more than $3,000,000 worth of computers.
- Blendtec ran a video campaign called “Will it Blend” where they attempted to blend various, every day objects in their food blender product. The videos became popular, and sales of their device quintupled.
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By Paul Rosenfeld on November 23rd, 2009
What drives peoples’ decisions to buy things? I mean, why do people go to the movies, ride roller-coaster, buy the red sports car over the family van, or invest in a house. The basic answer is ‘Emotions’. Emotions are key contributors for peoples’ decision make; that is why it is important for publicist to key into these emotions in order to get their customers interested in what they are selling.
Online publicity marketers must have a solid understanding of the target buyers emotional make-up, what makes them happy, sad, stressed, angry etc. in order to reap the full rewards of a campaign.
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By Paul Rosenfeld on November 23rd, 2009
Like all areas of marketing, you need a way to measure success; mobile marketing is no different. Use these 10 tips to help you test your mobile marketing strategy; find out if your plan is working or not.
1. Identify the testable “entity” – For example, an SMS text message offer for joining a holiday discount club, the attractiveness of a dedicated holiday shopping application or new e-commerce enabled mobile website.
2. What is the metric you are trying to measure? # of responses, # of new sign ups, conversions between text message interaction and receipt of a discount? Identify one or multiple attributes which can be measured and compared.
3. How will you determine success? If you are relatively new to mobile, it may be difficult to establish a target for your metrics beyond “finger in the air” guessing. This is why the champion/challenger concept is especially suited to mobile given you will be able to compare results — ideally with past programs — to use as inputs into creating realistic targets.
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