By Paul Rosenfeld on October 26th, 2009
SMS marketing is considered as the most favored technique by most small businesses because it can be better than telephonic conversations and email marketing.
SMS marketing is better than telephonic conversation because sales agents do not have to spend a lot of time to make the customer understand what he is willing to make him understand. This is often found to result in disturbing the customer.
SMS is considered as spam free communication. There is no chance, unlike email marketing, in which the mail sent by the company often land in the customer’s junk mailbox. Therefore, because of these reasons, the SMS marketing is considered as the best and the cheapest marketing technique currently available.
Read the Full Article.
By Paul Rosenfeld on October 26th, 2009
Everyone’s thinking about social media, including e-mail service providers. That is one of the reasons social media tools are being introduced into email offerings.
During one panel discussion, the e-mail operations manager at Hotels.com explained how the company generated an additional 25,000 impressions a week when people forwarded Hotels.com offers to friends on Facebook.
Keeping that in mind, let’s review the rise of social media in e-mail and examine some data I presented at the user conference. It’s interesting to see how the connections and links in a brand’s e-mail marketing messages that promote their social media sites reflect the social media landscape.
Read the Full Article.
By Paul Rosenfeld on October 26th, 2009
Saving money is important for any business, but especially for a small business. Most small businesses are run by hopeful individuals, who have to watch every business expense. These businesses should find any way they can to cut costs and save money. Here are a few suggestions how you can cut some of those expenses.
- Schedule your Shopping. Most retailers have discounts and hold sales around the same times of the year to clear out old inventory and compete with seasonal shopping. You should learn when retailers have these discounts and sales in order to stock up on items you need for your business. You can save a lot of money by buying company supplies on a discount.
- Keep an accurate Inventory. Most businesses purchase more than they need because they don’t know what they already have. By keeping an accurate inventory of supplies and other materials needed to run your business, you can re-order products more efficiently and save money.
- Turn things Off. If you are not using it, turn it off. This goes for lights, appliances, office equipment, and so forth. Many business leave their lights and office equipment on after business hours. Leaving these items on while not being used can use up power, which cost money.
Read the Full Article.
By Paul Rosenfeld on October 26th, 2009
If you are marketing your company, you want to make sure your strategy is successful to deliver the most benefit from your efforts. Here are more suggestions on how you can maximize your marketing strategy to boost your chances of accomplishing what you have set out to do:
1. Plan and Prepare. Before you do anything, take the time to create a plan and prepare all the steps needed. A lot of the time businesses jump into a marketing strategy before really researching it, eventually setting themselves up for possible failure. Take the time to learn as much about the idea as possible, especially if it is a new idea.
2. Know your Target Audience. As part of your plan and preparation, you should be gathering information about your target audience. Make sure you know who your audience is and what they like. The more you know about you target audience, the more likely you will be able to create a marketing strategy that will grab their attention and react to the idea in the manner you intended.
Read the Full Article.
By Paul Rosenfeld on October 26th, 2009
If you are a small business getting your start in mobile marketing, there are a some simple things you can do to help the success of your campaign. Here five useful tips for your social media marketing efforts:
1. Thoroughly explore your options. A lot of times when companies begin a social media marketing campaign they go after the more popular web sites, like Facebook or Twitter; however, there are many other social media sites that you can capitalize on. Do some research and look for social media sites that cater to your niche or provide a benefit to your target market. You may find more success on small sites that the more popular ones.
2. Vary your message and approach. Understand that not all social media web sites are alike; sending out a mass message across all sites is less effective than tailoring your message to specific sites. If you are trying to get the attention of your target audience, make sure to provide messaging is attention grabbing and useful to your users.
Read the Full Article.
