A recent New York Times article claims that mobile coupons ”are becoming the blue-light specials for the digital age, promoting last-minute clothing sales, two-for-one entrees and cheap tickets to the theater.” These coupons are often a simple text message with a discount code. Almost 10 million digital coupons were redeemed in the first 6 months of ‘09, up 25% from 2008, according to Inmar, a coupon-processing company. Why are digital coupons so popular? They are easy–no clipping from the paper. And people generally have their cell phones with them, so they aren’t sitting on the counter at home when you need them. And with various opt-in choices, people can select offers that are relevant to them, whether by advertiser, location, or selection.
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It is hard to remember a time when URLs weren’t included in most advertisements. But has their time come to be replaced as the call-to-action of choice? According to a
It’s official. Metro magazine has declared Psycho Donuts certifiably amazing and the best donut shop in Silicon Valley.
The Fanminder crew has been busy these last few weeks signing new merchants. Our tradition of writing a nice little story of each merchant has unfortunately slipped as of late because, well, there’s a backlog of new merchants to share with you.