2pm
Liveblogging panelists from Fjord, thinktank, Frog Design, Adaptive Path and Motorola
All text below are direct quotes.
Topic: What is going to be big in the next three years?
No one has cracked Mobile Marketing.
Augmented reality holds up a lens or window on the world
Tele-Health…you don’t always have a pencil but you do have a cellphone, always with them.
Integration of mobile platforms into the larger internet as barriers breakdown.
Exciting work in tying devices to each other, mobile device to television, for example, social TV.
Topic: What is a successful user experience for Mobile Device?
Amazon Kindle is best provisioning experience. – login and it’s yours! Book is already there…isn’t this just an artifact of only being able to read a book.
I was going on hike, used iPhone to find trail map, takes notes in evernote, publishing pics to Facebook (when did she have time to go on the hike?)
Topic: What does it take to do it well?
Gen Y grew up in it; Gen X has two feet in both; Boomers grew up in analog world. Interesting apps being developed for mobile aren’t meshing for audience who grew up with digital, instead for 30+ and less digital. Ask: Who really is your target audience?
Counterpoint: Cousin spent $1,000 on PC and $500 on phone > kids will spend alot of money on their phone.
Believed people will actively categorize their groups but wasn’t true. When people actively mapped it out, people didn’t connect as often as they thought and they wanted to.
Most unusual way to learn/do research?
What’s best place to get coffee? > Got wide variety of responses…people didn’t think we were researchers…we found best cup of coffee in London!
Lots of ways to do it on the cheap: Guerilla research involves friends and other cheap/fast ways. invited people to eat BBQ with paper towels as we researched paper towel use.
What are most interesting questions you’re asking and been surprised by?
How do you beat Apple at it’s game? > Apple recognizes how to make it easier and cooler than anything out there. How to use design as a differentiator and build the brand experience?
How do we design for 4G networked applications?
Look far beyond digital space to ways people live in the world and interact…
What’s surprised me is how clients are asking me to do research far beyond their own products, to other competitors and human interactions.
I’m always astounded when product development doesn’t have any connection or interaction to customer support.
Q. How will advent of true multi-touch change things?
A. Devices will get bigger as you’ll need 4 fingers.
Enormous challenge > there are no standards. You’ll need to learn a whole new vocabulary as a user across each different application. With every finger you add, the permutations get exponentially more complex.
One parting thought:
We need to get better at communicating rich information visually because screens aren’t getting bigger.
Make sure you give it to your 7 year old and 70 year old mom, then you’ll know if you have a great new product.
What purpose does your product serve in life of users. When and where and under what circumstances will people be using it?
What do you mean when you say “innovation”? > Do you mean long term game changing revolution or incremental change, it will affect design and research design approach you take.
Stop looking at mobile in isolation, but how it plays in pervasive ecosystem.
It’s official. Metro magazine has declared Psycho Donuts certifiably amazing and the best donut shop in Silicon Valley.
The Fanminder crew has been busy these last few weeks signing new merchants. Our tradition of writing a nice little story of each merchant has unfortunately slipped as of late because, well, there’s a backlog of new merchants to share with you.
