Fanminder Blog

Today we released a slew (48 to be exact) of small but important tweaks, enhancements and patches. While the majority of these won’t be items our merchants may necessarily notice, together they collectively add up to a noticeably easier user experience.

Here’s a small sampling:

• Removed persistency of data entered into search field
• Created consistent view of addressee information in the To: field
• Matched Marketing website tabs within the application
• All in-product links behave and look similar
• Swapped our ‘old lady’ for a new one (in the product’s My CheckList area, that is)
• Better formatting for field level error messaging
• Enabled split SMS messaging when message length > 140 characters
• Improved checklist of to-dos
• Better formatting for graphs
• Reduced chart confusion by removing opt-outs from main screen.

Let us know how we’re doing.

Table Tents Key to Mobile List

In the first pic above, see Alahandro from New York Gourmet Pizza, happy as a clam because we’ve placed posters and table tents throughout the pizzeria. Tracy’s done a fantastic job ‘productizing’ our collateral merchants need to get going. In the case of our pizzeria, we have table tents, window signs, and as you can see counter-top posters.

We’ve already learned that the right offer can pull differently to the mobile list. Short, punchy copy, a photo of the phone, and a clear call-to-action are other nexessary ingredients to driving a bigger response and fans adding themselves to your mobile list.

More to come…and nice work Tracy!