Today we officially secured access to our fav shortcode, BIGFAN. This was a fun (and expensive) milestone. We paid more for a vanity shortcode but hey, we’re vain.
The reason this is so critical is that a merchant will use our shortcode to add fans (their customers) to their mobile mailing list. A fan will enter [...]

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Well, I think I should put down some random thoughts on my 42nd birthday.
My Wii Fit age is 51. I think of this all the time. Luckily, a computer-generated avatar that looks like me (SupaPaul) is helping me lower that age by making fun of me when I use the Wii, usually jumping off one [...]

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What a difference 18 years makes in how businesses are run today. Let me share.
As readers of this blog and our FanMinder newsletter know, I started a college sportswear business, MAP Clothing, out of my dorm room in my freshman year at SUNY Albany, 1985.
It grew fast and helped put me through college, until I [...]

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In our fledgling company we’ve assembled a fantastic all-star team. And since we had no other choice, we’ve found and motivated our team members with sweat equity as the compensation component.
“Sweat Equity” pays people with stock which hopefully will be worth alot of money in the future, but nothing today. Given good people always have [...]

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GREAT example from stanford geeks of how mobile marketing will be deeply integrated into every student’s smartphone in next couple of years…paving way for other mobile marketing apps on more device.

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